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About the fair

The EuroTier trade show brand is the only platform that includes animal expertise in all segments (Dairy, Cattle, Poultry, Sheep, Fish and Goat and Camel) Exhibitors will have the opportunity to exhibit the latest offerings in this sector to a growing and dynamic market. For more information please download our brochure.

The 2nd edition of EuroTier Middle East is the focal point of the animal farming industry in the region. The event will be held at the Abu Dhabi National Exhibition Center (ADNEC) from 21 - 23 March 2022.

Meet the right professionals to achieve your business objectives. Grow and enhance your network in the region. Benefit from access to a wide variety of buyers and partners for your products and services all under one roof.

EuroTier Middle East in numbers

  • 120 exhibitors and  150 companies from 16 countries, including Saudi Arabia, the country  of honour.
  • 11,000 visitors over three  days from 40 countries  across a range of roles  and livestock segments.
  • The EuroTier Middle East technical program covers a wide variety of trending and key topics: 30 global experts over 3 days
  • 6,500 live animals and  175 breeders: the largest live animal show in the region.

Increasing demand – Excellent business

The livestock sector in the Middle East

  • The Middle East is the third-largest market for sheep meat imports after China and the USA. The region is also a major importer of dairy products. However, the government’s strategic focus is to improve food security and self-sustainable production.

  • The Middle East region is one of the major drivers of the poultry industry. State subsidy programs such as those in Saudi Arabia, for instance, are aimed at meeting 60% of the demand for poultry from domestic production within the next five years.

  • The population of the GCC countries is expected to grow by 2.3% a year, reaching 63.4 million by 2023, and the region is one of the richest in terms of per capita wealth.

  • Consumers in the MENA region spend 24% of their food budget on meat. According to forecasts, meat consumption in the GCC countries will total 4.3 million tonnes in 2019.

  • Dubai is hosting the World Expo in 2021 and Qatar is hosting the 2022 FIFA World Cup. These two high-profile events attracting thousands of visitors from around the world are expected to drive growth in the foodservice channel as well as the animal farming industry in these markets.

Sources: OECD-FAO Agricultural Outlook 2019, Meat Livestock Snapshot MENA

Key Reasons to Exhibit

  • Thriving Market
    EuroTier Middle East enables you to place yourself at the heart of the thriving Middle East North African (MENA) market.

  • Strong Partners
    Thanks to the partnership with the leading government authority in the agriculture and food security arena, EuroTier Middle East is the undisputed place to do business for the region’s livestock industry.

  • Exclusive Premium Partner Program
    Your opportunity as an exhibitor to take a central position at the trade fair.

  • Tailored Technical Program:
    International and regional experts will discuss and deliberate over key issues and global trends with an emphasis on the local situation.

  • Hosted Buyer Program
    A comprehensive hosted buyer program ensures you meet your key buyers at EuroTier Middle East for more efficient networking at the show.

  • Special Feature: Live Animal Show, Beauty Contest and Auction
    Back by popular demand in 2022: the live animal show and animal auction.
    Over 6,500 live animals and 175 breeders participated during the previous edition of EuroTier Middle East, making it the largest indoor live animal show in the region.
    Don’t miss this opportunity to showcase your best breeds in this lucrative market.

  • EuroTier Middle East Exhibitors in Their Own Words
    Jeremiah Henchy, General Manager, Marmum Dairy Farm L. L. C.
    “What we love about EuroTier Middle East is that all of our key suppliers are here in one condensed area, so in a very short period of time we get to meet everyone we need to speak to about the new innovations in the industry for the year.”

    Louis Smit, Sector Lead Business Planning and Development, Mawashi LLC
    “There's a lot of farmers at EuroTier Middle East; this is the right place to be for our target market. The quality of the people here and the enquiries that we received was excellent.”

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