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EuroTier Middle East Business Days

The EuroTier Middle East Business Days provides you intense networking opportunities. The aim of the EuroTier Middle East Business Days offers you the opportunity to learn more about the Middle Eastern market and start building business relations beforehand the EuroTier Middle East trade fair and intensify them being part of the trade fair in March 2022.

The first part of the EuroTier Middle East Business Days is a half-day online conference on June 8, 2021, at which local market experts present you latest technical information about the animal farming market in the Middle East and what is important to know when starting business in this region. The conference is held in English and is free of charge.

Subsequently to the Pre-Show Online Conference you have the chance to meet the local participants at EuroTier Middle East in March 2022: During an especially organized international conference you will exchange farming practices over the different regions.

The EuroTier Middle East Business are the perfect opportunity for your company to develop your business in the Middle East and maximize the value of your participation at EuroTier Middle East 2022.

EuroTier Middle East Online Workshop

The kick-off of the business days will be the online conference taking place on June 8, 2022.

As we want to guarantee a high quality event and provide to all participants an successful exchange, please note that registration is on request and number of participants is limited.

  • Format: Online-Workshop
  • Duration: 5 hrs. incl. Break
  • Language: English
  • Costs: Free of charge
  • Participation: Upon request after submitting the registration form

Program (Times in CET)

Part 1

Welcome and Introduction

Mrs. Saskia Zuleger, DLG International,
Project Manager EuroTier Middle East

Welcome Speech

Mr. Michael Hauck, German Ministry of Food and Agricultre
Officer, Unit 424, Responsible for the area of export promotion

Markets in the Middle East - A Review about market developments of the past 20 years and market peculiarities

Mr. Klaus Streng, Miavit
Senior Head of CIS, Asia and Near East

Market Entry in the Middle East

Dr. Michael Kraemer, Meyer-Reumann & Partners
Senior Lawyer

10:20 Break

Part 2

An Overview of Animal Production in the United Arab Emirates

Dr. Hamid Ragab Orban, ADAFSA    
Animal Production Specialist

11:15 Break

Part 3

Dairy Production in the Middle East

Mr. Hatem Ahmadie, Aldahra 
Production Officer

12:15 Break

Part 4

Arab Poultry Associations: How to strengthen local poultry production?

  • Mr. Saif Mohamed Obaid Barzaiq, Bin Butti
    Acting Chief Support Services Officer in Al Ain Farms and  Head of Media Committee at Emirates association of poultry breeders
  • Dr. Mohamed Abu Mahfouth, KUPCO
    Project Production Manager
  • Mr. Hani Rashad Sinokrot, Sinokrot Poultry Farms, Owner and General Manager
  • Mr. Ehsan Abdullah Msharbash, AL-Estesharia for poultry and feed Company and AL-Al-Mutaqdmeh for Poultry company, Founder and CEO

13:25 Break

Part 5

Business etiquette and doing business in the UAE following the Covid Pandemic

Mr. Philipp von Zitzewitz & Mr. Boris Ritter, Sesam Connect
Managing Partners

13:50 Questions & Answers

14:00 End


You did not have the opportunity to participate in today's workshop? Then mark your agenda for September 21 & 22, 2021. At a two-day workshop of the Hanover Chamber of Commerce and Industry (IHK) you will have another chance to learn more about business opportunities in agriculture in the UAE, Oman, Qatar and Kuwait.

Find out more about the workshop
(page in German available only)


EuroTier Middle East Conference (On-site)

Meet local experts of the animal farming industry and Share your latest solutions in one of the that would positively impact the challenges faced by the region and leverage the exhibition and other events to extend your network.

Save the date: March 21, 2022

Guided Visitor Tours (On-site)

As an EuroTier Middle East exhibitor you can put yourself in the spotlight of local visitors and being a part of the guided trade fair tours for visitors. During a one-hour-tour visitors will learn more about the chances and solutions offered by the trade fairs exhibitors.

You like to become a part of the tour - send us your request

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